How Much Does an AI Phone Agent Cost for a Restaurant?

TLDR: Otto, an AI phone agent built for Australian restaurants and takeaways, has three plans ranging from $299 to $999 per month AUD. There are no setup fees, no lock-in contracts, and a 14-day free trial with no credit card required. Most venues start on the Growth plan at $299 per month.

When restaurant owners start researching AI phone agents, pricing is usually the second question after "does it actually work." This article covers exactly what Otto costs, what each plan includes, and how to work out which plan suits your venue. It also covers the ROI question: how quickly does it pay for itself.

All prices are in Australian dollars (AUD). For the full pricing breakdown, visit callotto.ai/pricing.

What Are Otto's Plans and Prices?

Otto has three plans, all priced in AUD and charged monthly with no lock-in contract.

Growth: $299 per month AUD

The Growth plan is designed for growing restaurants and takeaways that want to stop missing calls without a large upfront commitment.

What is included:

• 750 minutes per month, which is approximately 250 calls
• Core AI ordering, handling phone orders and sending them directly to your kitchen
• KDS software and printer included, no extra hardware to buy
• Local phone number
• 3 languages supported
• Unlimited SMS
• Call transcripts
• Basic analytics
• Overage rate of $0.27 per minute if you exceed 750 minutes

This is the most common starting point for independent restaurants and takeaways. At roughly 250 calls per month, it covers most venues with moderate phone volume.

Pro: $599 per month AUD

The Pro plan is designed for high-volume restaurants where the phone is a major revenue channel and where features like customer memory and advanced reporting matter.

What is included, in addition to everything in Growth:

• 1,800 minutes per month, which is approximately 600 calls
• 10 languages supported, suited to venues in multilingual communities
• Advanced AI models for more complex conversational handling
• Customer memory, so Otto recognises returning callers and personalises their experience
• Advanced analytics
• Priority support
• Overage rate of $0.25 per minute

The customer memory feature is the standout addition on this plan. Otto recognises regular callers, recalls their preferences, and creates the kind of personal experience that keeps loyal customers coming back.

Unlimited: $999 per month AUD

The Unlimited plan is designed for enterprise venues and multi-location operators where call volume is high and predictable billing matters.

What is included:

• Unlimited minutes with no overage charges
• Everything in Pro
• 10 or more languages supported
• Advanced+ analytics with deeper reporting on call volume, order data, and performance trends
• SLA-backed support

For venues processing very high call volumes, the Unlimited plan removes the mental overhead of tracking minutes and eliminates surprise overage charges.

Is There a Free Trial?

Yes, and it is more useful than a typical free trial. Otto's 14-day trial is a fully working AI phone agent built around your actual menu, your modifiers, and your pricing. In a few minutes you can have it set up and ready to call.

Here is how it works:

1. Add your menu. Paste in your menu or upload it. Otto is built around your actual items, modifiers, and pricing.
2. Choose your voice. Pick a tone that fits your venue. You can hear how it sounds before anything goes live.
3. Call Otto. Place a test order. Ask it a question. Hear exactly what your customers would hear.
4. Go live when you are ready. One click and Otto is live on your number, answering real calls.

The important detail is that the trial you set up becomes your live Otto if you decide to go ahead. It is already trained on your menu and already knows your business. There is no rebuilding or reconfiguration. Once you are ready to proceed, Otto sends your printer and orders flow straight to the kitchen.

No credit card required. No lock-in. No setup fees. Ready in minutes.

One important note: the free trial is designed for testing and evaluation. To pass orders through to the kitchen via a printer, you need to be on a paid plan. The printer is included with every plan and is sent once you go live. During the trial, you can hear exactly how Otto handles calls and orders, which gives you everything you need to decide whether it is right for your venue before committing.

Start the free trial at callotto.ai/start-free-trial.

What Does Setup Cost?

Nothing. There are no setup fees on any plan. Otto is configured using your menu, hours, and ordering preferences. The Otto team handles the configuration. You review and approve everything before it goes live. Most venues are live within one business day.

Your existing phone number stays the same. Otto routes calls in the background. Customers dial the same number they always have and notice no difference except that the phone gets answered faster.

A KDS and printer are included with every plan, so there is nothing extra to buy or install.

How Does Otto Pay for Itself?

This is the question most restaurant owners want answered before committing to a monthly subscription. The short version: for most venues, Otto pays for itself quickly.

The Otto Restaurant Phone Report 2026, which analysed ordering behaviour across 1,067 Australian restaurants and cafes, found that restaurants miss around 1 in 3 calls on average. Over 70% of those missed calls relate directly to revenue.

At the Growth plan level of $299 per month, Otto needs to capture roughly 5 to 6 additional phone orders per month that would otherwise have been missed to pay for itself, based on an average phone order value of around $55 to $60. For any venue missing more than that monthly, the economics are straightforward.

There is also the upselling dimension. Otto successfully upsells on 43% of calls. For a venue handling 250 calls per month, consistent upselling at that rate adds up across every service.

You can calculate your venue's specific number using the missed calls calculator at callotto.ai/missed-calls-calculator.

Marco at Itali.co Sorrento put it plainly after using Otto through their peak summer season:

"Otto was doing three things at once for me. Hospitality is tough. Every chance you get to improve your business, using AI and Otto is one way of doing that." - Marco, Owner, Itali.co Sorrento

Otto captured $150,000 in phone-order revenue for Itali.co during their peak period with no additional hires. Read the full case study at callotto.ai/case-study/italico.

How Do I Know Which Plan Is Right for My Venue?

The main factor is call volume. Here is a simple guide:

If your venue receives fewer than 250 phone calls per month, the Growth plan at $299 per month covers your volume with room to spare.

If your venue receives between 250 and 600 calls per month, or if you want customer memory and multilingual support beyond 3 languages, the Pro plan at $599 per month is the better fit.

If your venue receives more than 600 calls per month, or you operate multiple locations and want predictable billing with no overage risk, the Unlimited plan at $999 per month removes that variable.

If you are not sure about your call volume, the 14-day free trial gives you real data to work from before committing to a plan.

What Happens if I Go Over My Included Minutes?

On the Growth plan, additional minutes beyond 750 are charged at $0.27 per minute. On the Pro plan, the overage rate is $0.25 per minute. The Unlimited plan has no overage charges.

To put that in context: a phone order typically takes 2 to 4 minutes. At the Growth plan overage rate, an additional call beyond your included minutes costs approximately $0.54 to $1.08. For most venues, this is negligible. If you are consistently exceeding your minutes, it is worth upgrading to the next plan.

Frequently Asked Questions

How much does Otto cost per month?

Otto has three plans. Growth is $299 per month and includes approximately 250 calls. Pro is $599 per month and includes approximately 600 calls. Unlimited is $999 per month with no call limits. All plans are month to month with no lock-in contract and include a 14-day free trial.

Is there a free plan or a free trial for Otto?

There is no permanent free plan. Otto offers a 14-day free trial with no credit card required, no setup fees, and no lock-in. The trial builds a fully working Otto agent on your actual menu that you can call and test before going live. Note that passing orders directly to the kitchen via a printer requires a paid plan. The trial is there for testing and evaluation, so you can hear exactly how Otto handles calls before committing. If you proceed, the trial agent becomes your live Otto with no reconfiguration needed.

Does Otto charge setup fees or lock you into a contract?

No setup fees on any plan and no lock-in contracts. Otto is month to month. You can cancel at any time.

What is included with every Otto plan?

Every plan includes core AI ordering, KDS software, a printer, a local phone number, unlimited SMS, and call transcripts. No extra hardware is required beyond what Otto provides. Your existing phone number stays the same.

How quickly does Otto pay for itself for a restaurant?

Based on average phone order values of $55 to $60, the Growth plan at $299 per month pays for itself if Otto captures roughly 5 to 6 additional orders per month that would otherwise have been missed. For most venues missing more than that monthly, the return is positive from the first month. Use the missed calls calculator to work out your venue's specific number.

What is the difference between the Growth and Pro plans?

The main differences are call volume (750 minutes vs 1,800 minutes), language support (3 languages vs 10), and the Pro plan's additional features: customer memory, advanced AI models, advanced analytics, and priority support. Customer memory allows Otto to recognise returning callers and personalise their experience.

Does Otto support multiple languages and which plan includes this?

Yes. The Growth plan supports 3 languages. The Pro and Unlimited plans support 10 or more languages. Otto auto-detects the caller's language and responds without requiring the caller to press any buttons.

Can I try Otto before committing to a monthly plan?

Yes. The 14-day free trial lets you build a fully working Otto agent on your actual menu, call it, and test it before anything goes live. No credit card required. If you decide to proceed, the trial agent becomes your live Otto with no rebuilding needed. Start at callotto.ai/start-free-trial.

Key Takeaways

Otto's pricing is straightforward: three plans, no setup fees, no lock-in, and a 14-day free trial. The Growth plan at $299 per month is the most common starting point for independent restaurants and takeaways.

• Three plans: Growth at $299, Pro at $599, Unlimited at $999 per month
• No setup fees, no lock-in contracts, month to month on all plans
• 14-day free trial with no credit card required
• KDS software and printer included with every plan, no extra hardware needed
• Growth plan pays for itself with approximately 5 to 6 recovered missed orders per month
• Otto upsells on 43% of calls, adding revenue beyond just recovered missed calls
• Most venues are live within one business day of signing up