Otto Blog

Customers Are Already Talking to AI. The Data Is Clear

Written by Liz | Mar 18, 2026 1:50:43 AM

If you’re still wondering whether customers are “ready” to talk to AI in hospitality, the answer is already here.

95.6% of callers complete their order or enquiry with Otto without needing a human.

Less than 5% ask to be put through to staff.

That’s not a future trend.
That’s what’s happening right now in live venues.

Are customers comfortable ordering from AI?

Short answer: yes.

Longer answer: customers don’t actually care whether it’s a human or AI — they care about getting what they need, quickly and correctly.

When someone calls a restaurant, they’re usually trying to:

  • Place an order
  • Ask a quick question
  • Make or confirm a booking

They’re not calling for a long conversation. They want speed, clarity, and confirmation.

If that happens smoothly, the experience is positive — regardless of who (or what) is on the other end.

The real problem isn’t AI — it’s service

While the industry debates whether AI is “ready,” something more immediate is happening inside venues every day.

The phone rings…
and someone has to make a choice.

Answer the call — or serve the guest in front of them.

Because in hospitality, you can’t do both well at the same time.

Great service starts with attention — not interruptions

Great venues are built on attention.

Attention to the table.
Attention to the food.
Attention to the experience.

Staff being pulled away mid-service to answer a ringing phone when that can be managed by AI.

What callers actually expect when they pick up the phone

Customers don’t want to wait.

They don’t want hold music.
They don’t want to be rushed.
They don’t want to repeat themselves.

They want to get through, place their order quickly, and move on.

If they can’t?
They call the next place.

The tension every venue is dealing with

  • In-venue guests expect great service
  • Callers expect instant answers
  • Staff are stuck in the middle

You can’t deliver both experiences well when the phone is treated as an interruption.

So what actually happens when every call gets answered?

This is where things shift.

Across venues using Otto, 95.6% of callers complete their order or enquiry without needing a human.

Less than 5% ask to be put through to staff.

That’s not because customers suddenly prefer AI.

It’s because:

  • the call gets answered instantly
  • the interaction is quick
  • the order is handled properly

No waiting.
No friction.
No missed opportunity.

What Otto is actually doing differently

Otto isn’t trying to “replace” hospitality.

It’s doing one thing consistently well:

Answering every call and completing the interaction.

When a customer calls:

  • Otto picks up immediately
  • Takes the order in a structured way
  • Confirms the details
  • Sends it straight to the kitchen

All while your team stays focused on service.

Why that 95.6% stat matters

That number isn’t about AI.

It’s about what happens when you remove the biggest failure point:

The call going unanswered.

Because once someone actually answers:

  • most customers are happy to proceed
  • most orders are straightforward
  • most interactions don’t need escalation

The bottleneck was never the conversation.

It was availability.

The real shift

The difference isn’t that AI is “better” than people.

It’s that:

  • AI is always available
  • it doesn’t get pulled away
  • it doesn’t miss the moment

So instead of:

  • calls being missed
  • staff being interrupted
  • service being split

You get:

  • calls handled
  • orders captured
  • staff focused